Ever wondered how do you boost a post on Facebook?
Wanna get more eyeballs on your content?
Don’t have time to use the Ads Manager?
If you answered yes to one or all of these questions, then you’ve come to the right post.
In full disclosure, I’m personally not a fan of boosting posts. But, I don’t have anything against it either.
It’s an overly simplified version of the Ads Manager, in my opinion, and gives you limited control over how you promote your post.
At the same time, I can see how it would come in handy if you want to quickly promote a post.
That’s why I decided to take the time to write a post about it.
I also wanted to rank for “how do you boost a post on facebook” but that’s neither here nor there.
Enough talk. Let's get to it.
Step 1: Choose the post that you want to boost
On the left-hand side of your Facebook page, click on the “Posts” tab and find a post that you want to boost.
If it’s an image, make sure that it doesn’t have too much text. Or else your reach will be limited, or worse-case, Facebook will disapprove your ad entirely.
If you plan on promoting a video post, keep in mind that the video must be less than 60 seconds in order to run on Facebook and Instagram.
If you have no posts or Facebook page, then now would be the time to create both.
Note: Have you read my free Facebook Ads Guide? Check it out after you finish this post.
Step 2: Hit the “Boost Post” button on the bottom right-hand part of the post - Facebook Promoted Posts
Click on the button and wait for the new window to popup.
Step 3: Choose Your Objective - How Do You Boost a Post On Facebook
Facebook will give you 2 or 3 objectives to choose from. Choose the one that makes the most sense for your business goals. For example, if you’re boosting a video post, then you might want to consider using video views as your objective.
Step 4: Add a Post Button (Optional) - Facebook Boost Post Tips
If you want, you can choose to have a call-to-action button on your post. These buttons are believed to help increase clickthrough rates.
You can boost your post with or without the button.
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Step 5: Choose Your Audience - Boosting A Post On Facebook
Hopefully you have a rough idea of who your target market is.
And don’t you dare say “My target market is everyone”.
If you try to appeal to everybody, then you will appeal to nobody.
Think about what your target market is like. Ask yourself what they listen to, who they follow, what they read, what events they go to, etc.
When you have a pretty good idea of who your target market is, then use the Facebook Ads Manager to define the attributes that are consistent with your target market.
Step 6: Define Your Ad Placements - How Do You Boost A Post On Facebook
In this section, you’re given the option of using Automatic Placements. By selecting this, you give Facebook the freedom to adjust your bid accordingly and place your ads wherever they feel makes the most sense.
This gives maximum control to Facebook regarding your ad placements. This is generally not a bad idea because Facebook ad’s platform is very smart. They know how to show the right ad, to the right person, at the right time.
This maximizes the experience of the user, Facebook gets paid for the ad space, and the advertiser gets his offer in front of someone who is likely to buy. It’s a win for everybody involved.
If you decide to toggle this option off, then you must define exactly where you want your ads to be placed. You have three options available: Facebook, Instagram, and Messenger.
Step 7: Set Your Duration and Budget
There’s no limit to the duration or the budget for the campaign. However, there is one rule.
You must budget a bare minimum of $1 per day for your campaign.
Anything less than that and you’ll get an error from Facebook. Try your luck if you want, but don’t say I didn’t tell you.
Under the total budget, you also get a projection for how many people you’re expected to reach for your campaign. I would take these numbers with a grain of salt because there are lots of variable that can affect the success of a campaign.
Use these numbers to give you a general idea, but don’t be surprised if you end up doing better or worse than projected.
Step 8: Add Your Payment Details
Choose the currency that you’ll be paying in for your ads. This should be the same as the country you reside in.
If you have multiple ad accounts, then choose the appropriate ad account for this campaign. Otherwise, if you have just one, then use the one you have.
Step 9: Hit Boost! - How Do You Boost A Post On Facebook
At this point, everything should be ready to go. It wouldn’t hurt to look everything over one more time to make sure you didn’t miss anything.
I also recommend checking out the preview section to see how your post will look in different placements.
This will give you an idea on the type of experience that users will have when they come across your ad.
Don’t try to make everything perfect. Good enough is good enough.
Once you’re at that point, it’s time to pull the trigger and hit the “Boost” button.
Your post will now undergo a review process by Facebook and if approved, your ad will immediately go live.
If there are any issues, Facebook will disapprove your ad and tell you what you need to fix.
It would help to be familiar with Facebook's Advertising Policies. If you get too many violations, you run the risk you getting your ad account shutdown.
Want to be part of the journey?
I'm on a mission to hit my first $10,000 month. My email subscribers are getting first dibs on everything I learn along the way.
